Tag Archive for 'love'

产品类比爱情

Wei同学在之前的post里面提出了很有趣的问题:数字产品和爱情行为的关系有那些,我们可以得到怎样的启示。

从我看来,当用户买下一件产品,如果它不是太糟糕,则总可以类比为开始一段感情。事实上爱情作为 Human human interaction, 产品体验作为human product interaction,产品又是设计师和用户之间的交通,所以产品体验实际上也是human human interaction。也许我们可以用同一系列变量来描述这两种交互模式。我相信肯定有研究讨论人类交际的不同变量,我在这里先胡说几个。

Proximity: 亲近程度

Dependence: 依赖程度

Visibility: 可被观察程度。比如说当你觉得和爱人在一起亲密无间,感觉对方存在是一件很正常的事情,这样对方反而失去了visibility,在你的生活中变得太熟悉而不可见。

Affection: 喜爱程度

Uniqueness: 独特性

接下来想通过几个我自己拥有的产品来进一步解释一下这个概念。

笔记本电脑:T61P

lenovo-t61

Proximity: extreme high

Dependence: extreme high

Visibility: low

Affection: high

Uniqueness: low

生活中最重要的物品之一!可以理解为commodity,大家都会有,亲密无间,相依为命,不过慢慢也就向黄脸婆演变,相对来说关心变少(从我笔记本屏幕上的积尘可以看出),但是你不会愿意换一个。这个在爱情语境可以类比为:30年相依为命的老婆:D

眼镜:Markus T

mt_m030

Proximity: extreme high

Dependence: extreme high

Visibility: extreme low

Affection: high

Uniqueness: extreme high

同样是生活中最重要的物品之一,不同的是这幅眼镜来自德国,手工设计和制作,屡获大奖,轻若无物。这个可以类比为:娶了超级名模

鼠标:Razer Copperhead

a_razor_copperhead_green

Proximity: high

Dependence: high

Visibility: extreme low

Affection: medium

Uniqueness: medium

稳定的工作伙伴,如果有了更好的鼠标很有可能就去换一个,反正也不花多少钱。平淡的婚姻啊……

耳机之一:Apple iPod Original

ipod_earphones

Proximity: medium

Dependence: medium

Visibility: low

Affection: low

Uniqueness: low

平淡的耳机。所以苹果只有把它同ipod一起塞给我。路人甲乙丙,你没有感觉的那些人。

耳机之二:Audiotechnica EM7

audio_technica_ath_em7

Proximity: low

Dependence: extreme low

Visibility: high

Affection: high

Uniqueness: extreme high

上街亮骚专用,带着实际上不是很舒服,音质也一般,但是外观过于拉风,以至于我的几个好友也忍不住各自买了一对。巨有吸引力但是难以掌控的美女?

耳机之三:Shure SCL4

shurescl4-w

Proximity: low

Dependence: low

Visibility: extreme high

Affection: high

Uniqueness: high

粗鄙的外观,超强的音质。适合深夜浴后坐在床上欣赏音乐用。知心姐姐或红颜知己?

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以上,想说明的是设计产品实际上是设计一次对话,一次设计师和用户的交流,或者大胆一点,设计师和用户的感情。并不是所有产品都要设计成超级名模,并且在不同的人群中产品的形象也完全不一样,比如我是对鼠标要求非常高的用户,然而一个用惯了普通鼠标的用户第一次使用Razor Copperhead,很有可能他会觉得这是一个梦中情人!不过总体而言,产品传达的关系应该是可以预计的。

从爱情伙伴的分类到数字化产品的分类

The science of love, Inspired by a marvelous video by Helen Fisher, I wanna borrow this metaphor and apply that to human-computer interaction, since J. Bronowski told us: Innovation is the creation of the unity in what is diverse by the discovery of unexpected likeness.

According to her theory, there’re three types of love, and all three types are independent from each other. They are:

1. Romantic love

2. Sex drive

3. Long-term attachment

She concluded that a human being can have the same feeling at the same time to his/her lover, or have the same feeling at the same time to different lovers.

I would love to extend her theory to Human-Computer interaction by categorizing my own digital products to these three groups.

1. Long-term attachment.

Example: my desktop computer(my wife). Trust, Reliability and security-guaranteed.

hptouchsmart

2. Romantic love partner

Example: My laptop(my lover), Promotes possession, motivation and intense energy on a platonic level.

macbook_pro

3. Sexual partners.

Example: my other digital devices, Satisfy my curiosity and short-term excitement.

toys

I’m sure a through exploration and understanding of Helen’s “love”theory will inspire digital product development strategy. The different ways people expect and treat their three types of lovers, are quite similar to the ways they treat their digital products. Furthermore, as the digital products(and their softwares )evolve, they will eventually own the ability of “memory-based prediction”, and most of these digital devices will become an extension of physical human body. We all know the ability to love, is one of the fundamental abilities that God assigned to human beings, we can assume, a simulation of the loving behavior of human being(attachment, sexual, romantic), will push the digital products development into a new era.

这篇博客涉及到我最喜欢的一个话题,将人类行为的模式转化为数字产品行为模式。基于海伦费舍的科学爱情研究,我把我身边的数字产品用类比的方式也归纳为成三类,长期伴侣产品,性欲伴侣产品,和浪漫伴侣产品。我的理论是,人们对于三种不同的爱情伴侣有不同的期望值和行为模式,这些价值可以直接类比转化到数字产品开发的战略中。同时我们意识到,在数字产品的进化中, 他们变成了人们所依赖的身体的一部分(self-extension), 数字产品对于人们爱情模式的模拟可以增加人们对于数字产品的感情和个性化体验。原文的链接在

问题: 数字产品和爱情行为的关系有那些,我们可以得到怎样的启示。